De-influencing: How online beauty gurus get followers to trust them by posting negative reviews

In a departure from their usual content, TikTok beauty influencers are "de-influencing," telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing their criticism at products that they believe have been overhyped by other influencers on the platform.

from Phys.org - latest science and technology news stories https://ift.tt/7ZtV9wm

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