Hotels need to understand clients' level of concern regarding COVID-19

The perception of physical and emotional risk caused by COVID-19 among hotel clients influences their decision-making when it comes to deciding whether to stay in this type of establishment. Hence, hotel firms that base the design of their marketing and communication campaigns on this variable will find it helps make their offer appealing.

from Phys.org - latest science and technology news stories https://ift.tt/VjR0ITf

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