Ending prices with '.99' can backfire on sellers
Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is -- but it can sometimes backfire on sellers, a new study shows.
from Latest Science News -- ScienceDaily https://ift.tt/3ynCqS5
from Latest Science News -- ScienceDaily https://ift.tt/3ynCqS5
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