Slamming political rivals may be the most effective way to go viral—revealing social media's 'perverse incentives'

Social media posts about the "political outgroup"—criticizing or mocking those on the opposing side of an ideological divide—receive twice as many shares as posts that champion people or organizations from one's own political tribe.

from Phys.org - latest science and technology news stories https://ift.tt/3j5llIJ

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