Augmented reality in retail and its impact on sales

Augmented reality (AR) is a technology that superimposes virtual objects onto a live view of physical environments, helping users visualize how these objects fit into their physical world. Researchers from City University of Hong Kong and Singapore Management University published a new paper in the Journal of Marketing that identifies four broad uses of AR in retail settings and examines the impact of AR on retail sales.

from Phys.org - latest science and technology news stories https://ift.tt/3xeiDoQ

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