What happens when consumers pick their own prices?

Researchers from California Polytechnic State University and University of Oregon published a new paper in the Journal of Marketing that examines the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies.

from Phys.org - latest science and technology news stories https://ift.tt/3dodO4R

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