How "ugly" labels can increase purchase of unattractive produce
Researchers from University of British Columbia published a new paper in the Journal of Marketing that examines whether and how the use of 'ugly' labeling for unattractive produce increases sales and profit margins.
from Phys.org - latest science and technology news stories https://ift.tt/3pPAgGC
from Phys.org - latest science and technology news stories https://ift.tt/3pPAgGC
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