To get customers to buy more in the future, help them buy a gift
Researchers from the University of Paderborn and University of Rostock, both in Germany, published a new paper in the Journal of Marketing that examines how the purchase of a gift may promote future brand loyalty with the gifted brand.
from Phys.org - latest science and technology news stories https://ift.tt/2Yfy5Da
from Phys.org - latest science and technology news stories https://ift.tt/2Yfy5Da
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